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eCommerce and Digital Marketing Video Blog: SURGE is Optimum7’s weekly video blog where we discuss the latest in eCommerce development, functionality, migrations, marketplaces (Amazon), custom programming and advanced marketing strategies.
Episodes
Monday Dec 28, 2020
Monday Dec 28, 2020
How to Run Effective Google Shopping Ads with Variant Product Pricing - Surge #103
Multiple customers have variant products. They always encounter the same issue when they're trying to run these Google Shopping campaigns.
Suppose you have an eCommerce site on BigCommerce, Volusion, or Shopify. They show product options the same way. You sell this jacket with three sizes: small, medium, and large. The small one is $100, the medium is 120 and the larger one is 150.
With the eCommerce platform structure, you have only one page for that product. The price needs to dynamically change and your URL needs to reflect that. Otherwise, when you submit your product feed to Google, Google is going to look at your product page and say this product is $100. If a visitor goes to your site however, they will see different pricing. This leads to your data feed facing automatic rejection. Many people have learned about this dilemma the hard way.
We're seeing this problem all the time. If you’re on BigCommerce, the platform has a direct integration with Google Shopping. However, their feed does not have the ability to differentiate the variants based on the products that you're selecting.
These eCommerce store owners are trying to run Google Shopping campaigns for the products that. To do so, they implement variant pricing with either variants, quantity thresholds, or bundled products. Google considers any factor that alters a price as misleading to those shoppers. Therefore, they're going to cut the feed.
Wednesday Dec 16, 2020
Wednesday Dec 16, 2020
How To Plan An eCommerce Re-Design / Re-Branding - Surge #102
Clients and prospects often ask about design: “Should I do a template or custom design? I don't have my brand guidelines. Should I redesign my site or redo my brand? In your opinion, for an ecommerce business, when does it make sense to do a full scope redesign?
Wednesday Dec 16, 2020
Wednesday Dec 16, 2020
Why You Need an SEO Marketing Audit and a Full Marketing Strategy - Surge #101
Tuesday Nov 24, 2020
Tuesday Nov 24, 2020
Guest Blog Posts and Authority for eCommerce Sites - Surge #100
Ninety percent of Optimum7’s clients are eCommerce businesses. They need content marketing strategies with these clients, because SEO will earn them revenue.
Experience has taught the developers this fact: most eCommerce sites with their main URLs and homepage will get all the backlinks, authority, brand mentions, media mentions, and their sub pages. Their deep pages will actually not have any backlinks or authority. Therefore, they rank for some competitive terms, but they don't get the long tail. Especially if they have thousands and thousands of products and index pages on Google, they dilute their authority.
Tuesday Nov 17, 2020
Tuesday Nov 17, 2020
eCommerce Sales Nurture & Sales Flows - Surge #99
If you are having difficulties with your system and this integrated ecosystem-- where you record your calls -- make sure that your representatives are answering your calls. You have a sales flow, and sales playbook where everyone is on the same page. If you need any assistance with this, reach out to the team members
Wednesday Oct 28, 2020
Wednesday Oct 28, 2020
How To Build A Scalable Agency - Surge #98
Optimum7 has been in business for fourteen years. The managers know the pain points that are involved with growing your agency and scaling your agency. It doesn't have to do with sales only, but rather specific checkpoints with your clients, your touchpoints, the results that you generate.
Wednesday Oct 21, 2020
Wednesday Oct 14, 2020
Wednesday Oct 14, 2020
How to Build an eCommerce SaaS Tool Or Add-On - Surge #96
If you're in the eCommerce space as a business owner or agency providing services for marketing or PR, you know everyone's trying to go 100% digital and eCommerce is a big part of this. Just look at the stocks of Amazon or any other public eCommerce company out there you're going to see that they have grown significantly because more and more people are now shopping online.
Optimum7 a development and marketing department respectively. Initially a marketing agency, development has become a higher priority over the last seven years. Ninety percent of this development is eCommerce related. Team members have built APIS, SaaS solutions and add-ons. The add-ons include apps for Shopify, BigCommerce, Volusion, Magento, and WooCommerce.
Monday Oct 05, 2020
Monday Oct 05, 2020
Why Do You Need a Development Partner If You Are a Marketing Agency - Surge #95
We work with a few marketing agencies out there and one of the main reasons that marketing agencies or even PR agencies and business coaches and consultants, they reach out to us is because they're not able to figure out the technical elements or the technical requirements for different projects or implementations, and they need a partner like Optimum7.
Wednesday Sep 30, 2020
Wednesday Sep 30, 2020
Is BigCommerce Enterprise Or Shopify Plus Worth The Cost? - Surge #94