eCommerce and Digital Marketing - Optimum7 Surge Podcast
Is BigCommerce Enterprise Or Shopify Plus Worth The Cost? - Surge #94

Is BigCommerce Enterprise Or Shopify Plus Worth The Cost? - Surge #94

September 30, 2020

Is BigCommerce Enterprise Or Shopify Plus Worth The Cost? - Surge #94

How To Choose The Right Keywords For SEO (eCommerce Edition) - Surge #93

How To Choose The Right Keywords For SEO (eCommerce Edition) - Surge #93

September 23, 2020

How To Choose The Right Keywords For SEO (eCommerce Edition) - Surge #93

To do any keyword research, marketers need multiple tools. New ones come out every year, and good development teams keep on top of technology trends.

eCommerce Marketing Budget Allocation - Surge Session #92

eCommerce Marketing Budget Allocation - Surge Session #92

September 16, 2020

eCommerce Marketing Budget Allocation - Surge Session #92

Clients often ask, "Well, how much should I be spending on Facebook? Or how much should I be spending on Google? How much should I be spending on SEO?" This depends on your existing brand, what stage you're at as a company, whether you're a startup or established.

How Much Does an eCommerce Platform Migration or Custom Development Cost? - Surge Session #91

How Much Does an eCommerce Platform Migration or Custom Development Cost? - Surge Session #91

September 9, 2020

How Much Does an eCommerce Platform Migration or Custom Development Cost? - Surge Session #91

Optimum7 receives approximately two to three hundred requests monthly for platform migration, additional features or functionality to maximize conversions, and the eCommerce bottom line. The marketers have to often discuss pricing with prospects, because their concern is the expensive rates. They want to get a better deal. With eCommerce migration, however, the high price is well worth the process.

Why Should You Do eCommerce Conversion Rate Optimization On A Monthly Basis - Surge Session #90

Why Should You Do eCommerce Conversion Rate Optimization On A Monthly Basis - Surge Session #90

September 2, 2020

Why Should You Do eCommerce Conversion Rate Optimization On A Monthly Basis - Surge Session #90

Conversion Rate Optimization (CRO) needs to be looked at as an ongoing basis. Learn why eCommerce conversion optimization is more than a one time process plus tools and strategies to improve revenue.

Top B2B eCommerce Features and Functionalities - Surge Session #89

Top B2B eCommerce Features and Functionalities - Surge Session #89

August 26, 2020

Top B2B eCommerce Features and Functionalities - Surge Session #89

Thanks to COVID, B2B businesses have gone digital, from large corporations to small businesses. If you are running a B2B business and you want to add e-commerce capabilities, you need these features and functionalities.

Holiday eCommerce: 2020 Preparation Guide - Surge Session #88

Holiday eCommerce: 2020 Preparation Guide - Surge Session #88

August 19, 2020

Holiday eCommerce: 2020 Preparation Guide - Surge Session #88

Due to recent events, the 2020 holiday season will become competitive. The markets will drive more revenue than it did last year. From 2018 to 2019, we saw a 13% increase in eCommerce sales, during the Christmas season. We saw Black Friday and Cyber Monday increase by 20%. Due to recent events, we know that more hoppers who don't typically shop online, are now going to rely on eCommerce during the holiday season. Rushing to stores on Black Friday will now remain focused on online transactions.

eCommerce Strategies For Selling High-Ticket Items - Surge Session #87

eCommerce Strategies For Selling High-Ticket Items - Surge Session #87

August 12, 2020

eCommerce Strategies For Selling High-Ticket Items - Surge Session #87

Many potential clients admit, "I'm having a difficult time selling products online." The Optimum7 marketers take a look at their site and we see that they have a pretty high price point product, from furniture to jewelry. They typically see that these individuals who have an average price point of over a thousand dollars will typically have a hard time selling on their eCommerce store.

Did Volusion File For Bankruptcy? What This Means For eCommerce and For You If You Are On Volusion - Surge Session #86

Did Volusion File For Bankruptcy? What This Means For eCommerce and For You If You Are On Volusion - Surge Session #86

August 3, 2020

Did Volusion File For Bankruptcy? What This Means For eCommerce and For You If You Are On Volusion - Surge Session #86

 

Volusion filed for Bankruptcy on July 29, 2020. Learn what this means for eCommerce store owners on Volusion and how it effects the eCommerce industry at large.

International Enterprise eCommerce in Emerging Markets - Surge Session #85

International Enterprise eCommerce in Emerging Markets - Surge Session #85

July 29, 2020

International Enterprise eCommerce in Emerging Markets - Africa, Middle East, Asia and Latin America - Surge Session #85

 

At Optimum7, ninety to ninety-five percent of business operations are eCommerce. Fortune 100 companies and larger international operations send requests to the marketers about going digital thanks to COVID-19’s financial impact.

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