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eCommerce and Digital Marketing Video Blog: SURGE is Optimum7’s weekly video blog where we discuss the latest in eCommerce development, functionality, migrations, marketplaces (Amazon), custom programming and advanced marketing strategies.
Episodes
Wednesday Feb 12, 2020
Wednesday Feb 12, 2020
Pay For Performance SEO and Facebook E-Commerce Marketing - Surge #63
Pay for performance SEO and Facebook marketing for eCommerce businesses is a great way to ensure ROI by pricing your marketing budget based on results generated. Learn the types of pay-for-performance digital marketing, tactics, platforms, and examples for 2020.
Wednesday Feb 05, 2020
Wednesday Feb 05, 2020
Credit Card Tokenization vs Encryption: Solutions for eCommerce Businesses - Surge #62
Credit card tokenization and encryption for eCommerce businesses is key for storing your customers’ payment information securely. Learn the benefits of tokenizing vs encrypting and solutions for staying PCI compliant.
https://www.optimum7.com/blog/surge-session/credit-card-tokenization-vs-encryption-ecommerce
Wednesday Jan 29, 2020
Wednesday Jan 29, 2020
eCommerce SEO Audits: How to Audit Your eCommerce Website - Surge Session #61
Conducting an eCommerce SEO Audit is an important first step to executing a Search Engine Optimization Marketing Strategy. Learn how to audit your eCommerce website, how to prioritize your efforts, and tips for optimizing your content strategy.
http://www.optimum7.com/blog/surge-session/ecommerce-seo-content-audit
Wednesday Jan 15, 2020
Wednesday Jan 15, 2020
Integrated Internet Marketing - Surge Session #60
Integrated Internet Marketing is the key to dominating your niche audience online. SEO, PPC, Design, Programming, Reputation Management, Social Media and Ecommerce should all be integrated for optimal marketing success.
https://www.optimum7.com/blog/internet-marketing-strategy/integrated-internet-marketing.html
Wednesday Jan 08, 2020
Wednesday Jan 08, 2020
2020 eCommerce Trends - Surge Session #59
Integrated Internet Marketing is the key to dominating your niche audience online. SEO, PPC, Design, Programming, Reputation Management, Social Media and Ecommerce should all be integrated for optimal marketing success.
https://www.optimum7.com/blog
Wednesday Jan 01, 2020
Wednesday Jan 01, 2020
Analyzing Your eCommerce Business And Measuring 2019 Growth - Surge Session #58
Learn how to analyze your eCommerce business and measure your company’s yearly growth for 2019. Use these techniques to perform an analysis on how your online business has grown and audit your growth plan.
https://www.optimum7.com/blog/surge-session/analyze-ecommerce-business-growth.html
Tuesday Dec 24, 2019
Tuesday Dec 24, 2019
B2B and B2C Content Within eCommerce - Surge Session #57
Learn the difference between B2B vs B2C Content Marketing for eCommerce Businesses and examples of how your strategy and approach to copywriting should differ based on your audience and business model.
https://www.optimum7.com/blog/surge-session/b2b-vs-b2c-content-marketing.html
Wednesday Dec 18, 2019
Wednesday Dec 18, 2019
How to Form an eCommerce Content Marketing Strategy - Surge Session #56
Learn how to form an eCommerce content marketing strategy that tailors your creation process to different stages of the buyer’s online shopping journey. Learn content ideas that will drive users to make a purchase through your writing.
https://www.optimum7.com/blog/surge-session/ecommerce-content-marketing.html
Wednesday Dec 11, 2019
Wednesday Dec 11, 2019
Should You Sell Your Products on Amazon? - Surge Session #55
Selling your products on Amazon successfully can be difficult for small business owners or beginners in the eCommerce marketplace space. Learn how to sell your brand on Amazon, warnings of individual seller fees, and whether selling on Amazon is worth the trouble.
https://www.optimum7.com/blog/surge-session/should-i-sell-on-amazon.html
Wednesday Nov 27, 2019
Wednesday Nov 27, 2019
Conversion Rate Optimization for eCommerce - Surge Session #54
Learn How to Increase eCommerce Conversion Rates and how to address low average conversions, what has the greatest effect, and what could cause dropping conversion rates.
https://www.optimum7.com/blog/surge-session/how-to-increase-ecommerce-conversion-rates.html