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eCommerce and Digital Marketing Video Blog: SURGE is Optimum7’s weekly video blog where we discuss the latest in eCommerce development, functionality, migrations, marketplaces (Amazon), custom programming and advanced marketing strategies.
Episodes
Wednesday May 06, 2020
Wednesday May 06, 2020
EDI And XML Integrations For Ecommerce Businesses - Surge Session #73
Automating your EDI and XML technologies can save you considerable time and improve efficiency across the board. Learn the challenges of integrating your EDI and XML as well as the advantages and disadvantages.
https://www.optimum7.com/blog/surge-session/edi-xml-integrations-ecommerce.html
Wednesday Apr 29, 2020
Wednesday Apr 29, 2020
B2B Lead Generation During A Recession - Surge Session #72
B2B lead generation doesn’t stop just because there’s a recession. Learn how to make the most out of your B2B leads and sales campaigns during an economic downturn
https://www.optimum7.com/blog/surge-session/b2b-lead-generation-recession-strategies-tips-sales.html
Wednesday Apr 15, 2020
Wednesday Apr 15, 2020
Advanced Faceted Search Using Algolia API - Surge Session #71
Faceted Search or Advanced Search using Algolia API can improve eCommerce conversions and offer your customers a better user experience. Find out how in this article.
https://www.optimum7.com/blog/surge-session/algolia-search-custom-api-integration.html
Wednesday Apr 08, 2020
Wednesday Apr 08, 2020
What The Coronavirus Pandemic Means For Business - Surge Session #70
For businesses who are marketing online, Coronavirus is causing major shifts in strategy and approach. Learn how COVID-19 is affecting small businesses and digital marketing and where you should be focusing your marketing efforts on.
https://www.optimum7.com/blog/surge-session/Coronavirus-businesses-marketing-online.html
Wednesday Mar 25, 2020
Wednesday Mar 25, 2020
5 Tricks That Big Brands Use for SEO Domination - Surge #69
Learn 5 tricks big brands are using in their SEO to dominate search engines. Competing with enterprise level companies in search optimization can be difficult, but utilizing content marketing, link building, omnichannel strategy, and strategic partnerships can level the playing field.
https://www.optimum7.com/blog/surge-session/tricks-big-brands-SEO.html
Friday Mar 20, 2020
Friday Mar 20, 2020
7 Reasons Your Email Outreach is Going to the Spam Box - Surge #68
If you’re doing Email Marketing or Outreach, your first priority needs to be avoiding the spam filter and reaching your clients inbox. Learn how to improve email marketing and outreach deliverability in this article.
https://www.optimum7.com/blog/surge-session/reasons-email-outreach-spam
Monday Mar 16, 2020
Monday Mar 16, 2020
Coronavirus and eCommerce: How is COVID-19 impacting online businesses and stores? - Surge #67
Coronavirus (COVID-19) is having a huge impact on eCommerce and online businesses. From diminishing demands to supply chain issues, learn how the Coronavirus is affecting eCommerce businesses and how you can adjust.
https://www.optimum7.com/blog/surge-session/coronavirus-ecommerce-covid-19-impact
Wednesday Mar 04, 2020
Wednesday Mar 04, 2020
How to Choose a Shopify or Magento Digital Marketing Partner - Surge #66
Learn how to choose a digital marketing partner for Shopify or Magento and avoid wasting time with online marketing agencies that won’t get you the results you need.
https://www.optimum7.com/blog/surge-session/how-to-choose-shopify-magento-partner
Wednesday Feb 26, 2020
Wednesday Feb 26, 2020
Marketing For eCommerce and Technology Startups - Surge #65
Marketing for eCommerce and technology startups requires a different approach than traditional start up companies. Choosing the right online advertising channels and digital strategies is crucial to the development of your new business.
https://www.optimum7.com/blog/surge-session/marketing-startups-ecommerce-technology.html
Wednesday Feb 19, 2020
Wednesday Feb 19, 2020
eCommerce Email Marketing; Building Nurture Funnels for Shopify, BigCommerce and Magento - Surge #64
eCommerce E-mail Marketing and building nurture funnels for Shopify, BigCommerce, and Magento can be done by executing dynamic e-mail retargeting based on the user engagement metrics to maximize conversions.
https://www.optimum7.com/blog/surge-session/ecommerce-email-marketing.html