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eCommerce and Digital Marketing Video Blog: SURGE is Optimum7’s weekly video blog where we discuss the latest in eCommerce development, functionality, migrations, marketplaces (Amazon), custom programming and advanced marketing strategies.
Episodes
Wednesday Sep 23, 2020
Wednesday Sep 23, 2020
How To Choose The Right Keywords For SEO (eCommerce Edition) - Surge #93
To do any keyword research, marketers need multiple tools. New ones come out every year, and good development teams keep on top of technology trends.
Wednesday Sep 16, 2020
Wednesday Sep 16, 2020
eCommerce Marketing Budget Allocation - Surge Session #92
Clients often ask, "Well, how much should I be spending on Facebook? Or how much should I be spending on Google? How much should I be spending on SEO?" This depends on your existing brand, what stage you're at as a company, whether you're a startup or established.
Wednesday Sep 09, 2020
Wednesday Sep 09, 2020
How Much Does an eCommerce Platform Migration or Custom Development Cost? - Surge Session #91
Optimum7 receives approximately two to three hundred requests monthly for platform migration, additional features or functionality to maximize conversions, and the eCommerce bottom line. The marketers have to often discuss pricing with prospects, because their concern is the expensive rates. They want to get a better deal. With eCommerce migration, however, the high price is well worth the process.
Wednesday Sep 02, 2020
Wednesday Sep 02, 2020
Why Should You Do eCommerce Conversion Rate Optimization On A Monthly Basis - Surge Session #90
Conversion Rate Optimization (CRO) needs to be looked at as an ongoing basis. Learn why eCommerce conversion optimization is more than a one time process plus tools and strategies to improve revenue.
Wednesday Aug 26, 2020
Wednesday Aug 26, 2020
Top B2B eCommerce Features and Functionalities - Surge Session #89
Thanks to COVID, B2B businesses have gone digital, from large corporations to small businesses. If you are running a B2B business and you want to add e-commerce capabilities, you need these features and functionalities.
Wednesday Aug 19, 2020
Wednesday Aug 19, 2020
Holiday eCommerce: 2020 Preparation Guide - Surge Session #88
Due to recent events, the 2020 holiday season will become competitive. The markets will drive more revenue than it did last year. From 2018 to 2019, we saw a 13% increase in eCommerce sales, during the Christmas season. We saw Black Friday and Cyber Monday increase by 20%. Due to recent events, we know that more hoppers who don't typically shop online, are now going to rely on eCommerce during the holiday season. Rushing to stores on Black Friday will now remain focused on online transactions.
Wednesday Aug 12, 2020
Wednesday Aug 12, 2020
eCommerce Strategies For Selling High-Ticket Items - Surge Session #87
Many potential clients admit, "I'm having a difficult time selling products online." The Optimum7 marketers take a look at their site and we see that they have a pretty high price point product, from furniture to jewelry. They typically see that these individuals who have an average price point of over a thousand dollars will typically have a hard time selling on their eCommerce store.
Monday Aug 03, 2020
Monday Aug 03, 2020
Did Volusion File For Bankruptcy? What This Means For eCommerce and For You If You Are On Volusion - Surge Session #86
Volusion filed for Bankruptcy on July 29, 2020. Learn what this means for eCommerce store owners on Volusion and how it effects the eCommerce industry at large.
Wednesday Jul 29, 2020
Wednesday Jul 29, 2020
International Enterprise eCommerce in Emerging Markets - Africa, Middle East, Asia and Latin America - Surge Session #85
At Optimum7, ninety to ninety-five percent of business operations are eCommerce. Fortune 100 companies and larger international operations send requests to the marketers about going digital thanks to COVID-19’s financial impact.
Wednesday Jul 22, 2020
Wednesday Jul 22, 2020
eCommerce Re-Marketing Strategies and Tools You Should be using in 2020 - Surge Session #84
Learn the latest and greatest eCommerce remarketing tools and strategies for 2020. We discuss how to use new techniques and technologies to improve your retargeting efforts.