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eCommerce and Digital Marketing Video Blog: SURGE is Optimum7’s weekly video blog where we discuss the latest in eCommerce development, functionality, migrations, marketplaces (Amazon), custom programming and advanced marketing strategies.
Episodes
Tuesday Mar 09, 2021
Tuesday Mar 09, 2021
How to Trust a Marketing Agency - Surge #113
Learn how to trust an E-commerce marketing agency, perform proper due diligence, and look for red flags when hiring a trustworthy digital marketing agency.
Wednesday Mar 03, 2021
Wednesday Mar 03, 2021
Industry Specific Marketing: Is Hiring An Industry Specific Agency Necessary? - Surge #112
Businesses do not need to hire an industry-specific marketing agency in order to grow online. Learn how industry-specific digital agencies can be limiting.
Tuesday Feb 23, 2021
Tuesday Feb 23, 2021
Email Automation for eCommerce - Surge #111
Learn how an email automation strategy for eCommerce marketing can mean more sales, higher customer lifetime value, and higher average order value for your online business.
Tuesday Feb 16, 2021
Tuesday Feb 16, 2021
SEO Priorities For 2021 - Surge #110
When performing SEO in 2021, your top priority needs to be user experience, improving core web vitals, and technical elements. Learn how to adapt your SEO strategy to the most recent Google Algorithm update and where to focus your marketing efforts.
Tuesday Feb 09, 2021
Tuesday Feb 09, 2021
Agency Growth: How Sales & Marketing Work Together - Surge #109
Learn how marketing and sales can work together to grow a Marketing, SEO, PPC, PR agency, the benefits of a strong relationship between marketing & sales departments, and how their efforts can improve revenue by working together.
Wednesday Feb 03, 2021
Wednesday Feb 03, 2021
How to Sell eCommerce Products on Facebook Using Video - Surge #108
Videos are cheap advertisements on Facebook and YouTube. A good video could get you one million impressions for $1,000. It works because you get the targeted audiences' attention for sixty to ninety seconds. If you are an eCommerce business and you don't do videos for your products, you have to start today. Target your audience appropriately, and generate great content.
Tuesday Jan 26, 2021
Tuesday Jan 26, 2021
How to Grow Your Agency Through Partnerships - Surge #107
Building partnerships allow you to specialize and optimize your current competitive advantage. With marketing, different fields and practices exist, which demand different uses of time.
The Optimum7 marketers are good at structure, backend, code, and customized e-commerce strategies. They don’t do PR, or earned media. Partners can help with that.
If you're not doing partnerships, start today. Optimum7 can answer more of your questions.
Wednesday Jan 20, 2021
Wednesday Jan 20, 2021
How to Market Tobacco Products and Restricted Products Online - Surge #106
Every retailer of nonessential products is remote thanks to the pandemic. Every business needs to go one hundred percent digital. With any kind of tobacco or restricted products, advertising online is harder.
Why? Because Facebook will not allow it. Google AdWords will not allow it. Most marketplaces will not allow it. It's very difficult. Along with tobacco, but you have CBD, hemp products, cannabis, and firearms. There's a huge list of adult sexual enhancement products within restricted categories.
Tuesday Jan 12, 2021
Tuesday Jan 12, 2021
B2B eCommerce Business Opportunities in 2021 - Surge #105
COVID-related shutdowns started in March 2020. Since then businesses have scrambled to go online. Obviously B2B businesses are taking a longer time to make the transition. This can lead to opportunity costs and losses.
Tuesday Jan 05, 2021
Tuesday Jan 05, 2021
How To Build An eCommerce B2B Industrial Website - Surge #104
Many manufacturing, industrial, or machinery B2B businesses are setting up online stores. Thanks to recent events, they have to go remote. That means updating their website. Whether you are B2B or B2C, customers are now online.