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eCommerce and Digital Marketing Video Blog: SURGE is Optimum7’s weekly video blog where we discuss the latest in eCommerce development, functionality, migrations, marketplaces (Amazon), custom programming and advanced marketing strategies.
Episodes
Wednesday May 29, 2019
Wednesday May 29, 2019
How Long Does SEO Take to Work for New and Established Sites? - Surge Session #31
In this Surge Session we're going to talk about SEO and what expectations you should have when it comes to SEO. Depending on whether your website is new or well-established, it could take months for you to rank on Google and start seeing organic traffic. We also discuss how long you need to implement an SEO strategy until it pays off. Our Director of Marketing, Joseph Hassun, is joined by Marketing Specialist, Ohad Yarel.
www.optimum7.com/surge
Wednesday May 22, 2019
Wednesday May 22, 2019
5 Strategies to Generate Leads and Sales for Your Marketing Agency - Surge Session #30
Learn how to generate leads and sales for your marketing agency using these 5 strategies. Whether you’re a creative agency or b2b company, use these inbound and outbound lead generation tactics to attract qualified prospects.
In this week’s SS, we cover the different strategies that agencies could use to generate leads and obviously sales. Whether you’re a creative agency or b2b company, use these inbound and outbound lead generation tactics to attract qualified prospects. Our CEO, Duran Inci, is joined by our Director of Marketing, Joseph Hassun.
www.optimum7.com/surge
Tuesday May 07, 2019
Tuesday May 07, 2019
5 Traditional Lead Generation Strategies that Work for eCommerce and Small Businesses - Surge Session #28
Traditional marketing strategies for eCommerce and small businesses still have their place despite the rise of digital marketing. Use these practices to promote your eCommerce business using these offline tactics.
www.optimum7.com/surge
Tuesday Apr 30, 2019
Tuesday Apr 30, 2019
ADA Compliance for Websites: Does My Site Need to Be WCAG Compliant? - Surge Session #27
ADA Compliance for websites means having a site that is fully accessible to disabled users and compliant with WCAG standards. Use our ADA Compliance Checker to see if your website is ADA Compliant.
www.optimum7.com/surge
Wednesday Apr 24, 2019
Wednesday Apr 24, 2019
How Much Does Internet Marketing Cost? - Surge Session #26
Description: Learn how much internet marketing costs and a pricing plan for your budget should be spent on social media advertising, SEO, PPC management, and other digital strategies.
In this Surge Session, we talk about the cost of internet marketing. We get this question a lot from prospects as well as clients: "How much should I spend on marketing, and what makes sense from an internet marketing standpoint?" So we will be answering that question in today’s discussion.
www.optimum7.com/surge
Thursday Apr 18, 2019
Thursday Apr 18, 2019
Video Branding Guidelines for Small Businesses - Surge Session #25
In this Surge Session, we cover the topic of video branding and what you can do as a small business or an e-commerce business to increase your conversions and your visibility through video marketing.
Use these video branding guidelines for small business to learn how to make a brand video for your company to help improve ecommerce conversions, lead generation, and online visibility.
www.optimum7.com/surge
Wednesday Apr 10, 2019
Wednesday Apr 10, 2019
eCommerce Custom Functionalities vs. Applications: Which is Right for my Online Store? - Surge Session #24
eCommerce custom functionalities and applications can address certain pain points in your online store, but when do you need a custom solution versus an out-of-the-box app or plug-in? In this Surge Session, we talk about eCommerce custom functionality, and the applications that you can get out of an eCommerce app store.
www.optimum7.com/surge
Thursday Apr 04, 2019
Thursday Apr 04, 2019
How to Perform a Full Marketing Audit - Surge Session #23
Learn how to perform a full marketing audit for your website including the components of your marketing strategy you should be looking at and how to improve productivity from your efforts.
-Why You Need a Full Marketing Strategy Audit
-How to Make Sense of Your Marketing Audit
-How to Choose the Right Marketing Consultant
Friday Mar 22, 2019
Friday Mar 22, 2019
How to Choose the Right CRM Software for Your Business - Surge Session #22
Learn how to choose a CRM platform for your startup or small business and what to look for in a customer relationship management software. We look at the top CRM vendors and give tips on how to use it to improve your sales cycle.
www.optimum7.com/surge
Wednesday Mar 20, 2019
Wednesday Mar 20, 2019
How to Track and Attribute eCommerce Phone Orders the Right Way - Surge Session #21
Learn how to properly track and attribute eCommerce phone order campaigns and which tools we recommend for evaluating a multi-channel attribution model.
www.optimum7.com/surge