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eCommerce and Digital Marketing Video Blog: SURGE is Optimum7’s weekly video blog where we discuss the latest in eCommerce development, functionality, migrations, marketplaces (Amazon), custom programming and advanced marketing strategies.
Episodes
Wednesday Sep 11, 2019
Wednesday Sep 11, 2019
eCommerce Platforms and Options - Surge Session #43
Choosing the right ecommerce platform for online business is a big decision with serious consequences. Learn how to determine which eCommerce platform is the right fit for your business inside.
https://www.optimum7.com/blog/surge-session/best-ecommerce-platform-business.html
Friday Sep 06, 2019
Friday Sep 06, 2019
How SEO Works and Why SEO Matters in 2019 - Surge Session #42
Learn how SEO works in 2019 and why it is still an important digital marketing strategy for eCommerce and online businesses.
https://www.optimum7.com/blog/surge-session/how-seo-works-why-matters-2019.html
Wednesday Aug 28, 2019
Wednesday Aug 28, 2019
How to do SEO for eCommerce Websites and Brands - Surge Session #41
SEO for eCommerce websites and brands is an essential component of online marketing. Learn the basics of how to do search engine optimization for eCommerce companies in 2019 including forming a content strategy, writing meta titles and descriptions, and what to look fro when choosing an agency or partner.
https://www.optimum7.com/blog/surge-session/seo-for-ecommerce-websites-brands.html
Wednesday Jul 31, 2019
Wednesday Jul 31, 2019
How to Buy and Acquire Backlinks - Surge Session #38
Learn how to buy and acquire backlinks from link building and guest posting services without being penalized or ripped off. Find out how to asses the quality of a backlink before spending money on it!
https://www.optimum7.com/blog/surge-session/how-to-buy-and-acquire-backlinks.html
Wednesday Jul 24, 2019
Wednesday Jul 24, 2019
How to Create a Content Hierarchy for SEO - Surge Session #37
Creating a structured Content Hierarchy for SEO is an important, but often overlooked, factor of improving search engine visibility. Learn best practices for creating an SEO friendly content and how to plan your services and blogs strategically.
www.optimum7.com/surge
Wednesday Jul 10, 2019
Wednesday Jul 10, 2019
Planning for Magento 1 End of Life June 2020: What do Businesses Need to Know?
The Magento 1 end of life announcement for June 2020 has left online Magento store owners with many questions. Why is Magento 1 no longer supported? How much is it going to cost to replatform?
https://www.optimum7.com/blog/surge-session/magento-1-end-of-life.html
Friday Jul 05, 2019
Friday Jul 05, 2019
How to Optimize Google and Facebook Advertising Campaigns for Maximum Conversions
Learn how to optimize Google paid search and Facebook PPC advertising campaigns to improve your conversions, click-through-rates, and profitability. Make sure your pay-per-click campaigns are generating a positive ROI using these strategies and metrics.
https://www.optimum7.com/blog/surge-session/optimize-google-facebook-advertising-conversions.html
Wednesday Jun 26, 2019
Wednesday Jun 26, 2019
Top 3 eCommerce Custom Functionalities to Feature on your Website Design - Surge Session #34
eCommerce Websites can use custom functionalities to improve user experience, conversions, and sales. Learn the top 3 essential custom features you need for your online store.
www.optimum7.com/surge
Wednesday Jun 19, 2019
Wednesday Jun 19, 2019
Why do Businesses Need Marketing? - Surge Session #33
All businesses need marketing need marketing in some form, so why are so many owners reluctant to invest in a marketing strategy
https://www.optimum7.com/blog/sem/why-do-we-need-marketing.html
Wednesday Jun 05, 2019
Wednesday Jun 05, 2019
3 Effective Customer Retention Strategies for eCommerce Businesses - Surge Session #32
In this Surge Session, we discuss customer retention strategies for e-commerce businesses. Customer retention strategies are often more profitable and easier to execute than traffic acquisition. We cover three different strategies that you can use for your own ecommerce business. Our Director of Marketing, Joseph Hassun, is joined by Marketing Specialist, Ohad Yarel.
https://www.optimum7.com/blog/surge-session/customer-retention-strategies-for-ecommerce.html