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eCommerce and Digital Marketing Video Blog: SURGE is Optimum7’s weekly video blog where we discuss the latest in eCommerce development, functionality, migrations, marketplaces (Amazon), custom programming and advanced marketing strategies.
Episodes
Tuesday Nov 24, 2020
Tuesday Nov 24, 2020
Guest Blog Posts and Authority for eCommerce Sites - Surge #100
Ninety percent of Optimum7’s clients are eCommerce businesses. They need content marketing strategies with these clients, because SEO will earn them revenue.
Experience has taught the developers this fact: most eCommerce sites with their main URLs and homepage will get all the backlinks, authority, brand mentions, media mentions, and their sub pages. Their deep pages will actually not have any backlinks or authority. Therefore, they rank for some competitive terms, but they don't get the long tail. Especially if they have thousands and thousands of products and index pages on Google, they dilute their authority.
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